Running for 20 years to provide hi-quality animal protein for 300 million households.
Rooted locally, and expanding overseas.
Seven major business segments make up an integrated industrial cluster of "agriculture, industry, commerce, and trade", offering high-quality animal protein to consumers worldwide.
Binxi Group
Years
Two decades of dynamic growth: Evolving into a comprehensive industrial group covering multiple sectors of cattle farming, meat processing, food production, and retail infrastructure development.
Retailers and Experience Centers
After years of dedicated exploration and research, Binxi Group Innovation & Research Center has developed nearly 1,000 flavorful meat products12, which are available at nearly 200 Binxi-branded offline stores and experience centers nationwide.
Heilongjiang Binxi Group Co., Ltd. (hereinafter referred to as "Binxi Group") was founded in July 2005, with its headquarters located in Binxi Economic and Technological Development Zone, Harbin. It is a national leading enterprise in agricultural industrialization. Over the past 20 years since its establishment, Binxi Group has owned three domestic production and processing bases and two production and processing bases in New Zealand. Binxi Group has enjoyed a diversified development, which covers such sectors as slaughtering and processing, food production, commercial circulation, and retail store chains. It is a multinational meat food company with a complete industrial chain.
With grand dreams, Binxi Group is rooted in Heilongjiang, marching into the whole country and striding towards the world! At present, the domestic production bases of Binxi Group are designed to have an annual production capacity of slaughtering 100,000 beef cattle, 500,000 pigs, producing 60,000 tons of cooked food products and processing 100 million ears of waxy corn. Overseas, in 2014, it wholly acquired Oamaru Meat Processing Plant and took a controlling stake in Blue Sky Meat Processing Plant in New Zealand successively, with the annual production capacity of 200,000 cattle and 2,000,000 sheep. At the same time, Binxi Group has established BX Foods, its own industrial chain, in New Zealand, establishing the connection between the domestic market and foreign resources, and bringing high-quality New Zealand beef and mutton to all over the world.
Binxi Group has introduced German Banse equipment and strictly implements international animal welfare standards during slaughtering. Binxi Food Company has the processing capabilities of producing such Chinese and Western delicacies as shaped products, fried products, steamed and boiled products, and teppanyaki products. With a complete quality management system and high brand reputation, the scope of strategic cooperation between Binxi Food and world-renowned catering brands has been continuously expanding, extending from a raw material supplier to the field of deep-processed meat products.
Relying on the advantages of the whole industry chain, Binxi Group has rationally arranged corn processing (professional agricultural company) and factories (cattle industry, meat industry and food industry), forming an integrated industrial cluster of “agriculture, trade, and industry”. Since its establishment, it has been implementing a brand strategy centered on the "Binxi" trademark, striving to enhance brand influence. It strictly implements the whole-process quality supervision system of “From farm to table”, and its products have successfully met the requirements of ISO9001 and ISO22000. It has superior competitiveness and market influence in the industry.
The chilled fresh beef of Binxi Cattle Industry has become the designated beef product for the catering service of the Shanghai World Expo, which has made Binxi's chilled fresh beef renowned in the Yangtze River Delta region and a bestseller across the country. After years of exploration and research, the R&D Center of Binxi Group has developed nearly a thousand kinds of delicious meat products. By implementing the strategy of the central kitchen, it has provided support for the research, development, and processing of prefabricated dishes. Binxi's products are available in nearly 200 offline Binxi exclusive stores and experience stores nationwide. Its beef products have entered dozens of large supermarkets and various e-commerce platforms, enabling consumers to easily enjoy Binxi's high-quality meat products.
Binxi Group has always taken "creating a world brand and strengthening the national ambition" as its own responsibility. After more than a decade of unremitting efforts, exploration and innovation, starting with Binxi Cattle Industry, it has gradually stepped out of the country and into the world. "Binxi" has become a synonym for superior beef, and "Binxi Food" has become a symbol of safety, health and nutrition, as the most trusted regional beef food brand among the vast number of consumers, which gradually grows into a well-known domestic brand. Binxi Group has a group of long-term partners of international brands in Chinese market and is striving towards the goal of becoming a world brand.
"Hard work secures the future, and innovation makes the dream come true." Looking ahead, Binxi Group will continue to carry forward the spirit of the pioneer. Guided by the goal of meeting consumers' needs, it will develop steadily, which will jointly explore with consumers and partners from various fields to promote the health of Chinese people and enable them to enjoy high-quality delicacies. Aiming to provide safe and high-quality meat products for global consumers, Binxi Group will make greater contributions to realizing the "Chinese Dream."
The development and achievement of Binxi
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发展历史
现在–2018
2024
Binxi Group was awarded the title of one of the Top 100 Enterprises in the Catering Supply Chain in 2024 for the 4th China Catering Industry Red Bull Award in March.
The Chairman of Binxi Group was awarded the title of Outstanding Entrepreneur of 2023 in April.
Binxi Group was awarded the title of one of the Top 50 Manufacturing Private Enterprises in Harbin in December.
2023
At the High-quality Development Conference of Bin County, Binxi Group won the Industrial Development Award of 2022 in March.
At the High-quality Development Conference of Bin County, Binxi Group was awarded the Tax Contribution Award of 2022 in March.
Binxi Group was honored as one of the "Top 50 Manufacturing Private Enterprises in Harbin" at the 2023 Harbin Private Economy Development Conference in April.
Binxi Group was jointly examined and approved by the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, the Ministry of Finance and other departments as a national key enterprise in agricultural industrialization in May.
Binxi Group was shortlisted for an award in the Innovation Competition during the 2023 SIAL China in May 2023 with the product of Vegetable Dietary Sausage.
According to the Special Action Plan for the High-quality Development of Commercial Logistics, the Department of Circulation Industry Development of the Ministry of Commerce has listed Binxi Group as one of the Key Contact Enterprises in National Commercial Logistics in September 2023.
Binxi Group became the vice president unit of the Harbin Local Specialty Industry Association from October 2023 through October 2028.
After being examined and approved by the Federation of Heilongjiang Province, Binxi Group ranked 49th among the Top 100 Enterprises in Heilongjiang Province in 2023, 72nd among the Top 100 Manufacturing Enterprises, and was listed among the Top 20 Meat Enterprises in Heilongjiang Province in the industry rankings in December.
2022
Binxi Group was awarded the title of "Top Ten Meat Product Brand Enterprises" in the Golden Spike Award of China's Agricultural Product Supply Chain in January, 2021.
2021
Binxi Cattle Industry Co., Ltd. was honored as one of the "Top 100" enterprises of 2020 in the agricultural industrialization of Heilongjiang Province in February.
"Tomahawk Steak" and "Beef Smoked Sausage" won the Most Appealing Product Award at the 2021 China International Meat Industry Week in September; the Best Exhibition Booth Award at the 19th China International Meat Industry Exhibition.
Binxi Cattle Industry Co., Ltd. was elected as a member unit of the Fifth Committee of the Heilongjiang Provincial Committee of the China Council for the Promotion of International Trade in December.
The "Hamburger Beef Patty" produced by Binxi Cattle Industry Co., Ltd. was selected for the "New Product Variety Addition" Typical Achievement Recommendation Award in the "Three Products" of Heilongjiang Food Industry in December 2021.
2020
2020 Binxi Cattle Industry has been rated as a governing unit of the National Alliance for the Integrated Development of Agriculture and Rural Industries.
2019
2019 Binxi Cattle Industry, Binxi Meat Industry and Binxi Food Company have been rated as among the Top 50 Private Manufacturing Enterprises in Harbin.
2018
Jointly appraised as a national key enterprise in agricultural industrialization by the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, the Ministry of Finance and other departments.
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发展历史
2017–2013
2017
2017 Acquire Blue Sky Meat Industry in New Zealand.
2015
2015 Farm Animal Welfare Promotion Award by the Chinese Veterinary Association and the World Animal Protection Association in November.
2014
2014 “Well-known Trademark in China” and “Enterprise with Quality and Integrity in China” certified by the Trademark Office of the State Administration for Industry and Commerce in January.
The title of "Powerful Enterprise in China's Meat Food Industry in 2014" awarded by the China Meat Association in June.
Awarded the certificate of a national-level key enterprise in agricultural industrialization in September.
Acquiring Omaru Meat Products Company in New Zealand in November.
2013
Becoming a national-level key enterprise in agricultural industrialization in April.
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发展历史
2012–2009
2012
2012 The title of "Enterprise with AA-level Integrity Management" awarded by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China in January.
The title of "Enterprise Making Contributions to Export Expansion in 2011" awarded by the China Entry-Exit Inspection and Quarantine Association in January.
The title of "Enterprise Making Contributions to Export Expansion in 2011" awarded by the Harbin Bureau of Commerce in February.
Binxi Food project was officially launched in June.
The title of "Influential Brand in China's Meat Industry" awarded by The China Meat Association.
Binxi Cattle Industry solely invested in the establishment of Heilongjiang Angus Beef Cattle Breeding Co., Ltd in December.
2011
2011 "Brand Award with the Most International Vision" awarded by the Institute of Economics of the Municipal Academy of Social Sciences, Harbin Daily and New Harbin Evening News in January.
Th title of "Enterprise with AA-level Credit Management" awarded by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.
2010
2010 It has been approved by the Organizing Committee of the Shanghai World Expo as the designated beef supplier for the Shanghai World Expo in April.
2009
Binxi Meat Industry Co., Ltd. was established in April.
"Heilongjiang Famous Brand Product" by the Heilongjiang Brand Strategy Promotion Committee in December.
The Most Valuable Brand in the Meat Industry of Heilongjiang Province by the Heilongjiang Meat Association in December.
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发展历史
2008–2005
2008
"2006 - 2007 Integrity Enterprise" awarded by Harbin Administration for Industry and Commerce and other relevant organizations in April.
2007
Binxi beef was rated as "Recommended Commodity with Excellent Goods and Services in 2007" by the Harbin Consumers Association in March.
The corn industry of Binxi was officially launched in April.
"Meat Enterprise Trusted by the People and a Star Enterprise" by Heilongjiang Daily Newspaper Group and Harbin Bureau of Commerce in December.
A provincial key leading enterprise awarded by the Leading Group for Agricultural Industrialization of Heilongjiang Province in December.
Environmental Protection Public Notice: Environmental Behavior Report of the Cattle Industry in 2020| Environmental Impact Report of the Sewage Treatment in Binxi Cattle Industry Co., Ltd.| Environmental Behavior Report of the Meat Industry in 2020| Environmental Impact Report on Sewage Treatment of Binxi Meat Industry.
